LOCUSOLVE | Content Brief Template,,
"A one-page brief for a service page or article, so the writer knows the reader, the question, the evidence and the next step before writing starts.",,
"How to use: fill in the Your brief column, one brief per page. Share it with the writer before drafting and use it again to review the finished page.",,
"Version 1.0 | Checked against official sources on 9 November 2026 | Free from locusolve.com/free-resources/seo-templates/ | General guidance, not legal advice",,
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Field,What to fill in,Your brief
Working title,"A clear, specific title that says what the page answers",
Page type,"Service page, location page, article or guide",
Target URL,The existing or planned address of the page,
Primary search or question,The one search this page should be the best answer for,
Related searches,"Supporting words and questions to answer naturally, not to repeat",
Search intent,"Do, Know, Go or Compare",
Reader,"Who is reading, what they already know and what worries them",
The direct answer,Two or three sentences that answer the question near the top of the page,
Original value,"What this page adds that others do not: real photos, a worked example, a checklist, your process, local detail",
Outline,Main sections (H2) and subsections (H3) in order,
Local details,"Service area, Canadian specifics, prices in CAD if shown, provincial rules that change the answer",
Facts that need a source,"Every figure, rule or claim that needs a citation",
Sources,Official or primary sources to link beside those facts,
Claims to avoid,"Guarantees, rankings promises, unverified reviews or statistics",
Internal links,"Related services, tools and articles to link with descriptive wording",
Call to action,"The one next step for the reader: call, book, request a quote",
Title tag draft,"Unique and descriptive, with the brand added once",
Meta description draft,"A plain summary of the page, about 150 characters",
Images and alt text,Real images needed and a short description of each for alt text,
Structured data,Only markup that matches what the page shows,
Language versions,"English, French or both. Note Quebec requirements if they apply",
Reviewer and date,"Who checks facts and approves the page, and when",
Review date,When to check the page again for outdated facts,
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"Free template from LOCUSOLVE, Calgary. Want help putting it into practice? Book a free consultation at locusolve.com/book-consultation/ or call 403-383-4306.",,