LOCUSOLVE | Google Business Profile Checklist,,,,,,,,,
"Field-by-field set-up and review of a Google Business Profile, written against Google's published guidelines.",,,,,,,,,
"How to use: open your profile in edit mode and go row by row. Record what is entered now, then set Status to Done once it meets the guideline. Recheck every quarter and before holidays.",,,,,,,,,
"Version 1.0 | Checked against official sources on 9 November 2026 | Free from locusolve.com/free-resources/seo-templates/ | General guidance, not legal advice",,,,,,,,,
,,,,,,,,,
ID,Section,Field,What good looks like,Guideline to follow,What is entered now,Status,Last checked,Notes,Reference
G01,Access,Owners and managers,"The business is an owner from its own Google account. Providers are managers, not the only owner",Keep control of your own profile,,,,,https://support.google.com/business/answer/7091
G02,Access,Verification,The profile is verified,Verification tells Google you are authorized to represent the business,,,,,https://support.google.com/business/answer/7091
G03,Eligibility,Location type,"A place customers visit, or a business that travels to customers",Virtual offices and remote mailboxes are not eligible,,,,,https://support.google.com/business/answer/3038177
G04,Identity,Business name,"Exactly as it appears on signage, invoices and registration","No keywords, locations, slogans, phone numbers or URLs in the name",,,,,https://support.google.com/business/answer/3038177
G05,Identity,Primary category,The most specific category that completes: this business IS a ...,Do not use categories as keywords,,,,,https://support.google.com/business/answer/3038177
G06,Identity,Additional categories,Only those that describe the core business,Use as few categories as possible,,,,,https://support.google.com/business/answer/3038177
G07,Location,Address,Shown only if customers are served there. Permanent signage at the address,P.O. boxes and remote mailboxes are not acceptable,,,,,https://support.google.com/business/answer/3038177
G08,Location,Service area,The cities or areas you really serve,Service-area businesses hide the address. Keep the area within about 2 hours' drive of your base,,,,,https://support.google.com/business/answer/3038177
G09,Contact,Phone number,A local number under the business's direct control,No numbers that redirect to someone else. No premium numbers,,,,,https://support.google.com/business/answer/3038177
G10,Contact,Website,The page that represents this business or location,No social media pages or other businesses' pages as the website,,,,,https://support.google.com/business/answer/3038177
G11,Hours,Regular hours,Customer-facing hours that match the website,Appointment-only businesses may leave hours off,,,,,https://support.google.com/business/answer/3038177
G12,Hours,Special hours,"Set for each statutory holiday that applies in your province, and for closures",Wrong hours send customers to a closed business,,,,,https://support.google.com/business/answer/7091
G13,Details,Description,"What you do, who you serve and where, in plain words",No links of any kind in the description,,,,,https://support.google.com/business/answer/3038177
G14,Details,Services or products,Each main service listed with a short explanation,Describe what you really offer,,,,,https://support.google.com/business/answer/7091
G15,Details,Attributes,"Relevant attributes set, such as accessibility or service options",Only attributes that are true,,,,,https://support.google.com/business/answer/7091
G16,Details,Booking or appointment link,Goes to your real booking or contact page,Test the link on a phone,,,,,https://support.google.com/business/answer/3038177
G17,Photos,Logo and cover photo,"Clear, current and correctly cropped",Use real images of your business,,,,,https://support.google.com/business/answer/7091
G18,Photos,"Work, team and premises photos",Recent photos that show the work customers will get,Add new photos regularly,,,,,https://support.google.com/business/answer/7091
G19,Reviews,Review link and QR code,A direct review link and QR code ready to share,Customers can review through a link or QR code. No incentives,,,,,https://support.google.com/business/answer/3474122
G20,Reviews,Replies,Every review answered promptly and personally,Never share private information. No deals or promotions in replies,,,,,https://support.google.com/business/answer/3474122
G21,Reviews,Policy violations,"Reviews that break Google's rules are flagged, not argued with",Reviews must reflect a genuine experience,,,,,https://support.google.com/contributionpolicy/answer/7400114
G22,Consistency,Match with website and directories,"Name, phone, address or area, hours and website match everywhere",Complete and accurate information helps you show up,,,,,https://support.google.com/business/answer/7091
G23,Duplicates,Duplicate profiles,Only one profile per business or location,One profile per business is allowed,,,,,https://support.google.com/business/answer/3038177
G24,Performance,Profile performance,"Calls, website clicks, direction requests and bookings recorded monthly",Copy the figures into the Monthly Local SEO Report,,,,,https://support.google.com/business/answer/7091
,,,,,,,,,
"Free template from LOCUSOLVE, Calgary. Want help putting it into practice? Book a free consultation at locusolve.com/book-consultation/ or call 403-383-4306.",,,,,,,,,