LOCUSOLVE | Local Keyword and Page Map,,,,,,,,,,,
"Plan which searches and customer questions each page should answer, so every service and area has one clear page and nothing competes with itself.",,,,,,,,,,,
"How to use: list the searches and questions customers use, one per row. Assign each to one target page. Fill Impressions and Average position from the Search Console Performance report. Delete the example rows when you start.",,,,,,,,,,,
"Version 1.0 | Checked against official sources on 9 November 2026 | Free from locusolve.com/free-resources/seo-templates/ | General guidance, not legal advice",,,,,,,,,,,
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Search or customer question,Intent,Service,Location or area,Customer stage,Target page URL,Page exists?,Impressions (last 3 months),Average position,Priority,Next action,Notes
EXAMPLE (delete): furnace repair calgary,Do: hire someone now,Furnace repair,Calgary,Ready to book,/services/furnace-repair/,Yes,,,High,Add service area and emergency hours to the page,Example only. No data
EXAMPLE (delete): how much does furnace repair cost,Know: understand price,Furnace repair,Calgary,Comparing,/services/furnace-repair/,Yes,,,Medium,Add an honest section on what affects the price,"Example only. Answer on the service page, not a separate page"
EXAMPLE (delete): furnace repair near me,Do: hire someone now,Furnace repair,Near the searcher,Ready to book,Google Business Profile,Yes,,,High,Check the profile category and service area,Example only. Near me searches depend heavily on the Business Profile
EXAMPLE (delete): furnace or boiler for an older house,Know: compare options,Heating installation,Calgary,Researching,/insights/your-article/,No,,,Low,Write a guide if customers ask this often,Example only
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"Rules of thumb: one main page per service and search intent. Answer related questions on the same page where they fit. Create a separate location page only when it has genuinely useful local information. Intent options: Do (hire or buy), Know (learn), Go (find a specific business), Compare.",,,,,,,,,,,
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"Free template from LOCUSOLVE, Calgary. Want help putting it into practice? Book a free consultation at locusolve.com/book-consultation/ or call 403-383-4306.",,,,,,,,,,,