Free SEO templates
Eight practical spreadsheets for local search, written for service businesses in Canada. Download a CSV, open it in Excel, Google Sheets or Numbers, and start working through it. No email address needed.
Checklist · 36 checks
A complete local search check-up for a Canadian business, from your business details and Google Business Profile to your website, tracking and the Canadian rules that apply online.
What’s inside
Checklist · 24 fields
Go through your profile field by field: name, categories, service area, hours, photos and reviews, each against the guideline Google publishes for it.
What’s inside
Tracker · 20 listings
Keep your business details the same everywhere they appear. Pre-filled with the main platforms and directories used in Canada, with space for your industry and local listings.
What’s inside
Checklist · 25 checks
The crawling, indexing, speed, security and structured data checks that keep a local business website healthy, with the free tool to use for each.
What’s inside
Planner
Match the searches and questions customers use to one clear page each, so every service and area has a home and no two pages compete.
What’s inside
Brief · 23 fields
Plan a service page or article before anyone writes a word: the reader, the question, the direct answer, the evidence and the one next step.
What’s inside
Report · 12 months
A simple record of search visibility, Business Profile activity, enquiries and reviews, month by month, with room for what changed and what comes next.
What’s inside
Tracker
Ask every customer for an honest review and reply to every review, with a clean record that uses job numbers instead of personal details.
What’s inside
How to use them
Each file is a plain CSV, so it opens in almost any spreadsheet app and you can change anything you like.
Choose one template, or download all eight in a single ZIP file.
Excel and Numbers open the file directly. In Google Sheets, choose File, then Import, then Upload.
Give every open item an owner and a date. Start with the items marked High.
Repeat the checklists every quarter and after any website change. Fill in the report every month.
Tip: save your copy as an Excel or Google Sheets file once you start, so your formatting and filters are kept.
Good to know
Every rule and threshold in the templates was checked against Google’s own documentation and Canadian government guidance on 9 November 2026. Checklist rows link to the source they rely on, so you can read the original.
The templates are CSV files: no macros, no sign-in and nothing that sends your data anywhere. Add columns, delete rows and make them your own.
No checklist can promise rankings or more calls. The Canadian rules mentioned (French language in Quebec, accessibility in Ontario, anti-spam and privacy law) are signposts, not legal advice.
Use the templates for your own business at no cost. No email address or account is needed to download them.
LOCUSOLVE
Locusolve is a Calgary-based team for local businesses. Book a free consultation and we will look at what would help most.
Local SEO & Google Business Profile Website Care & Management
